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Tips For Branding Your Restaurant With LED Signs
There is strong competition amongst restaurants to capture business from customers. Most people nowadays have very busy schedules. These two factors are important to consider when developing marketing strategies for your restaurant.
There has been an increase in household numbers in the US, yet the population has declined. What this means is there has been a dramatic escalation in single person and two person households. These households tend to prepare their own meals less and dine out more often. A recent research study found 32% of Americans dine out two days per week, while 61% eat at restaurants once a week. This translates into a large population segment seeking restaurants that appeal to their tastes and budgets.
Dual house incomes are predicted to continue to grow and, along with that growth, comes a rise in disposable income. Dual income households are likely to have less available time for regular meal preparation and more probable to view restaurants as a convenient and time-saving option. The increase in disposable incomes gives dual income households the ability to dine out more often and/or spend more of their income on restaurant meals.
With the stiff competition in the food service segment, restaurants need to find methods to attract customers. These time-pressed patrons are most likely to be attracted by advertising that tells them instantly what kind of cuisine the restaurant offers, hours of operation or special features about the restaurant's ambiance, such as whether the restaurant is family-oriented, sports-oriented or fast food, mid-scale or fine dining.
This advertising needs to be highly visible to catch the attention of prospective patrons who are driving or walking by the restaurant's location. Merely showcasing a menu often will not be sufficient as people may not have the desire to invest the time to read it.
A new and effective trend in advertising is a LED sign. LEDs were developed by a Russian scientist in the mid 1920's, but have only recently been recognized for their attributes in recent years.
LEDs are the brightest lighting available. They will not fade or flicker as they age. Less than one-half of the electricity is consumed by LEDs compared to neon and incandescent signs.
LEDs are constructed of solid plastic and are extremely durable, whereas neon and incandescent lights are made of thin walled glass and, therefore, quite fragile.
LEDs has a life expectancy of 100,000 hours. Neon and incandescent lights only have a life expectancy of 35,000 hours and 4,000 hours, respectively.
LED signs offer increased options for versatility and programmability than do other types of electronic advertising signage. LED signs can display single or multiple messages and are programmable for multi-message programs. Neon and incandescent signs do not have these options.
LED signs are safer to operate as they use low voltage circuitry and generate less heat than conventional incandescent and fluorescent lights. LED signs can be left on 365 days a year, 24 hours a day, without danger because of the low voltage requirement.
Scrolling LED messages combined with combined movement, light, graphics and text will capture a consumer's eye and curiosity, and restaurants who are innovative in their advertising have an advantage in attracting new patrons, or diners from competing restaurants, who may become repeat regulars.
Get an advantage on competing restaurants today by shopping for an affordable LED restaurant sign at a reputable online LED sign website like Bright LED Signs.com...
About the Author
Jake Morgan operates the popular BrightLEDSigns.com website where he advises small businesses owners about the advantages of affordable LED Signs. Visit BrightLEDSigns.com today to shop for the top-rated
LED Business Signs
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What events led up to the signing of the Treaty?
What events led up to the signing of the Treaty?
First there was conflict, then compromise, then resolution before the treaty was signed.Only the details are different from one time and place to another.
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Vertical Open L.E.D. Sign List Price: $229.00 Sale Price: $59.99  |
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High Visibility OPEN sign, shaped to blend in any variety of decors and storefronts. - Low Energy Cost: Uses ONLY 10 Watts of power. - 10 foot long cord and UL listed power adapter included. - High Visibility, even in daylight... |
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LED Exit Light with Battery Backup List Price: $34.99 Sale Price: $23.99 |
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This fixture combines a modern, low profile design with LED energy saving technology. This exit sign comes with 2 faces and a back plate standard. The energy efficient red LED have a life of 25+ years and use less than 4 watts of energy (compared to 30-40 watts in incandescent exit sign fixtures)... |
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BRIGHT DOUBLE NEON CLOCKS with a color neon tube on the outside and a white neon color tube in the inside, with tin sign advertisement inside! Chrome finish metal case, 12v adapter included and the clock is battery operated... |
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Be Noticed! Programmable LED Name Badge - Door Sign with Scroll Feature List Price: $27.99 Sale Price: $19.75 |
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Read My Pocket, Earthling Be a walking LED message board. Those nametags with just your name are soooo 20th century. Our LED Moving Name Tag is 4" across x 1-5/8" high in plastic, with a 3-1/2" long x approx 3/4" high red LED screen that scrolls up to six messages... |
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Multi-Color LED Programmable Sign / Message Display Billboard Sale Price: $159.95 |
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A good sign is your chance to win business. Ever been in a strange town? Remember when you were new in town? The easiest way to win business is to let people know you're there. The Scrolling LED Message Billboard is far the fastest and easiest way to get attention upon your business... |
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BRIGHT DOUBLE NEON CLOCK with a color neon tube on the outside and a white neon color tube in the inside, with tin sign advertisement inside! Chrome finish metal case, 12v adapter included and the clock is battery operated... |
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Digital Message Name Badge Sale Price: $9.69 Average Rating:  |
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This bright eye catching Digital Badge will focus customers' attention to your message! You have 118 characters and seven levels of scroll speed to insert your message. The Digital Badge is held on to your shirt by powerful magnets that really grip! The Digital Badge retains it's message even with battery removed... |
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Express Digital Signage Media Player List Price: $1,495.00 Sale Price: $1,495.00 |
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easiest to use, setup and manage. The express digital signage player pops-out out ready-to-go with templates, art, drawing, content management, and screen management software. In minutes of connecting it to your screen, messages will be up and running on your monitor or projector... |
How to Make an LED Sign - HacknMod.com New Years Party Hacks
